we are a transformation consultancy specialising in enterprise, supplier and social development


we help government and corporates maximise their BBBEE scorecards, aligned to their core business strategies

We guide and assist government and companies to develop and implement high impact, sustainable transformation programmes. Our offering further extends to supply chain, skills development, and youth and community development strategies and programmes. Our practical solutions are tailored to each client’s unique requirements, making sure we align to their strategic business objectives, ensuring maximum return on social investment, while meeting stakeholder expectations and scorecard targets.

we’re passionate about transformation through entrepreneurship

At Enterpriseroom, we’re intent on contributing to inclusive and enduring economic growth for South Africa. This means accelerating small and medium-sized black-owned businesses (SMEs), while creating opportunities for youth employment as SMEs grow and expand.

Our work is designed to be SME-centric. We are demand-driven and have a thorough understanding of our clients’procurement needs. Which means that when it comes to developing entrepreneurs, we can be highly targeted and industry-specific, ensuring that our entrepreneurs have the market access they need in order to grow sustainable businesses. At the same time, we partner with them on their journey, by providing individualised support through a variety of methods.


we use technology to open up new opportunities

We believe that innovation and technology can be a powerful enabler for SMEs, for entrepreneurial growth and competitive advantage. To stay ahead and grow in today’s ever-evolving marketplace, businesses need to be constantly innovating and delivering new and improved products and services.

our team has extensive experience

Across both the public and private sectors, our team has collectively over 305 years’ experience, with in-depth development, regulatory and commercial knowledge, insights and expertise in the transformation space.


growing youth as we grow our business

As an SME ourselves, we put our money where our mouth is and have recruited several first-time work seekers through Harambee Youth Accelerator. We are also a growing business and believe in growing others, whilst doing our part in job creation

enterpriseroom at a glance

Established 2008

Level Two BBBEE Contributor

>30% black women ownership

> 51% black ownership


we have contributed to the following organisations:

1 of 10 expert participants in C4G

International Conference on Small Business contributor

United Nations Economic Commission for Africa task team member

South African Committee for Human Resource Development advisor

UNCTAD Expert Meeting (MYEM) on Pro-poor Entrepreneurship participant

our purpose

We strongly believe that through starting, sustaining, growing and accelerating black-owned businesses and using an innovative approach to the BBBEE Codes of Good Practice, we can achieve true socio-economic transformation in South Africa, in a way that positively impacts all South Africans.

our values

Our values define who we are, what we do and how we do it. They are our unwavering commitment to our entrepreneurs, our corporate clients, our country and ourselves.

challengers for change

As disruptive innovators, trailblazers and revolutionary thought leaders, we are the change. Always proactive, we empower others and ignite possibilities.

practical pioneers

We’re savvy solution seekers, always raising the bar, who’ll stop at nothing to find solutions that are practical and pragmatic, relevant and real.

bold and courageous

Curious and confident, we’re ready to take on the world, challenging ourselves and each other. We zig when others zag, do what it takes and give it our all.


Optimistic and upbeat, we move to the rhythm of South Africa. We reach out and lean in, listening with our heads and hearts, with open minds and arms.

switched on

We’re-up-to-date with the world and its ways, the whats, whens, hows, whys and wherefores. We turn up the energy, enthusiasm and drive to achieve.

plugged in

We’re committed and connected in a multitude of ways, always ready to collaborate. So we’re quick to react and eager to respond, building trust on trust.

our leadership team


Tracey Webster

Chief Visionary

Tracey has spent over 20 years starting, innovating, scaling and building sustainable organisations. She has worked in the UK, USA, South America, Southern, West and East Africa, developing an exceptional network of leaders and entrepreneurs spanning these continents. Tracey places a high focus on vision, strategy, innovation and effective use of programme funding as well as in-depth analysis of SME needs in order to craft customised business development solutions. She has cultivated a number of business partnerships which have enriched both Enterpriseroom as well as its ability to impact transformation, skills transfer, job creation and revenue generation within SMEs.


Desigan Chetty

Chess Grand Master

Desigan is a transformation strategist experienced in BBBEE, Enterprise and Supplier Development, BBBEE compliance, corporate strategy and business planning, empowerment finance and stakeholder and people management. He has specialist knowledge in initiating, spearheading and implementing products and programmes aimed at accelerating economic transformation, while implementing development strategies with SMEs in conjunction with corporate partners. Desigan has a B.Comm from the University of Witwatersrand; is a Certified Associate of the Institute of Bankers in South Africa and is busy with his MBL through the Unisa Graduate School of Business Leadership.


Nozizwe Jele

Author of Making it Happen

Nozizwe is highly experienced in the development and implementation of enterprise development strategies for large organisations, designing tailored programmes that assist businesses with improvement strategies, linked to their value chains that also improve their market access. She has analysed local development operating models for best practices and advised clients on the resulting recommendations. Nozizwe worked with an organisation tasked with realising government’s local development objectives of job creation, skills development and procurement from local suppliers. She has also worked as a management consultant and project manager with public sector clients on strategy and transformation projects

our team


Senior Maestro of All Things

Noluthando Tutani


Master Reporter

Nomfuneko Mbundwini


Master of Most Things

Charmaine Bareki


Director of First Impressions

Ntsiski Makasana


Business Jedi

Niall Gahan


Ringmaster and Reporter-in-Chief

Sue Jurgens


Senior Maestro of All Things

Sam Braithwaite


Chief Beancounter

Karen Gerber


Senior Maestro of All Things

Guinivere Pedro


BBBEE Wizard

Diana Cumberledge


BBBEE Wizard

Sipetile Sixishe


10th Dan in Mind Arts

Martelize Smit


Co-ordinator of All Things

Sharon Balunnga


Mind Arts Co-ordinator

Bangiwe Mathebula

our board


Keshan Pillay

CEO - Makalani Holdings Limited

Leora Rajak

Founder - Enterpriseroom

Nozizwe Jele

Head of Implementation - Enterpriseroom

Tracey Webster

CEO - Enterpriseroom

our achievements


SME's in 9 provinces and 30 industries

13 340 273

In loans secured for sme's


In jobs created


SME's trained


Average increase in revenue per business

our partners

We have established valuable strategic partnerships with specialist experts, enabling us to offer world-class solutions to our entrepreneurs. These include access to finance, business networks and linkages, legal, bookkeeping, training and development, sourcing entry-level employees, operational efficiency, ICT, marketing and back-office support.


At Enterpriseroom, we take compliance seriously and have implemented governance and privacy principles that define how we collect, use, store and dispose of personal information, aligned to PAIA and POPI. We constantly take a proactive approach in implementing requirements to ensure an environment where full compliance is continuously enhanced and sustained.